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Straight Line Theory is a UX company based in Minneapolis. We can help you design and improve your website, app, or digital product.

Understand Your Users

Do you have a complete picture of the people you’re designing for? Through user research and interviews, we help you gain a deeper understanding of your users’ behavior and goals.

Define The User Experience

We design effective and intuitive experiences for any screen. We work closely with you to plan, sketch, and generate concepts. Then we create realistic prototypes to help you visualize and test your ideas.

Test, Evaluate, and Improve

Let us usability test your website or app with real people. We’ll provide helpful solutions and insights to improve the experience. No long-winded reports, just the evidence and answers you need to make it better.

How We’re Different

We're Specialized

We started Straight Line Theory in 2002 to focus exclusively on creating great user experiences. UX is all we do. Doing one thing well keeps us lean and sharp.

Small Team, Big Results

You’ll work directly with talented UX designers and researchers who are passionate about solving complex problems and invested in your company’s success.

We Cut Steps, Not Corners

Our streamlined approach gets you from concept to reality faster. We replace bloated documentation with believable prototypes that can be evaluated, tested, and refined.

Our Clients

Target Logo Google Logo US Bank Logo Apple Logo 3M Logo Best Buy Logo United Health Group Logo YMCA Logo

Whether your goal is to boost sales, create a new product, or improve an existing design, we can help.

Services

  • User research
  • Strategy and planning
  • Information architecture
  • Interaction design
  • User experience design
  • Wireframing
  • Prototyping
  • Usability testing

We Can Help

  • Define a vision
  • Map user journeys
  • Uncover insights
  • Test your ideas
  • Prioritize features
  • Improve conversion
  • Reduce risk
  • Make things better